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Digital
Campaigns
One of my favorite aspects of working at PetSmart is collaborating on brand campaigns that align with the masterbrand. I've been involved in numerous campaigns, including Holiday, Black Friday, Cyberweek, Veterans Day, Fourth of July, Valentine's Day, and more. If there’s a holiday, chances are I’ve designed something for it at PetSmart!
Masterbrand
Designing for PetSmart's masterbrand across email and web platforms requires a cohesive and strategic approach to ensure brand consistency while engaging customers. It’s all about delivering an experience that’s visually appealing, informative, and perfectly integrated into the larger brand story.
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